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Home> Branding & Marketing

How to Write SEO Optimized Content for Your Company's Website

March 10th, 2020

Image source: https://www.pexels.com/photo/black-and-gray-laptop-computer-on-writing-desk-210643/

 

Whether you’re launching a brand new website for your company or have already established your presence on the online scene, SEO optimization can only add to your marketing strategy’s efficiency. According to 99 Firms, 75% of users rarely scroll past the first page of SERP in their search engines, with SEO being able to drive conversion rates up by up to 14.6%, making it essential for companies to optimize their websites and content.

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Logo design trends to look out for in 2020

October 15th, 2019

A logo isn’t just a small image you add to your website header for the sake of filling in a blank space. A logo is a crucial branding element that helps your business stand out and encompasses in a few pixels the essence of your products and services. Looking back at the history and evolution of logo design, many trends have come and gone and brands have learned to adapt. Now that 2020 is almost here, it’s time to look at the most interesting logo design trends and see how you can revamp your old logo to keep up with competitors.

 

Adaptive logo design

Like web design, logo design needs to be chosen depending on the device that people use to view your website. According to a TechJury analysis, there will be 2.87 billion smartphone users in 2020. Moreover, 63% of smartphone users have made at least one purchase at their device and use it to interact with brands. Naturally, your logo has to be optimized for mobile users, but does this mean that you should neglect all other platforms? Not at all. Adaptive logo design is one of the trends that marketers have been looking forward to the most, because it allows you to use different versions of a logo, depending on the device of the end-user.

 

For example, here’s how these famous brands optimize their logo from desktop to mobile:

Source: diony.co.uk

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Wine Bottle Logo Design

July 10th, 2019

 

LogoBee is one of the oldest custom logo design firms on-line. As a result, it has delivered thousands of custom logos worldwide for a wide variety of businesses. One of a very popular design requests is a wine bottle logo design. Just recently LogoBee was recognized as one of Top Bottle Graphic & Print Design Agency by DesignRush community.

 

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Google, but all grown up

August 21st, 2015

The big news in the business world this month was that Google has a new owner: a holding company called Alphabet. What does this mean for the world’s favourite search engine?

Well, not much really.

Users of the company’s services won't notice any difference at all. Alphabet, which is owned by Google’s founders Larry Page and Sergey Brin, is simply a chance to reorganize assets and mitigate risk on the stock market.

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New logo design for a new, more serious Mini

August 18th, 2015

In my mind, the Mini has always been a fun car – quirky, full of personality and always iconic. Think The Italian Job, Austin Powers’ “GR8 SHAG” model, and even Mr Bean’s classic beige number.

Classic Minis featured in 'The Italian Job'

 

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Purity Brewing Co Beer logos with a back story

August 3rd, 2015

In the UK room temperature “real ale” has been the drink of choice for bearded old men for centuries. However, in light of the huge craft beer revolution across the pond, it’s now bearded younger men (and women, though less bearded) – of the hipster variety – who can’t get enough of the chilled versions of this traditional beer.

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Coca-Cola removes labels

July 28th, 2015

I could probably write a hundred different blog posts about the soft drink super-giant that is Coca Cola – the evolution and history of the brand is fascinating, as is the success of legendary campaigns such as “Diet Coke Break guy”, “Holidays are Coming” and the recent “Share a Coke” initiative, which saw the famous logo replaced by people’s names. Perhaps one day I will.

But the subject of today’s Coca-Cola-related post comes from the Middle East where, in the midst of the holy month of Ramadan, some people were enjoying their can of ice-cold Coke (during the hours of darkness, of course) without a logo on it all.

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Facebook logo design quietly revamped

July 22nd, 2015

Blink and you might have missed it, but social media giant Facebook changed its logo recently and you probably didn’t even notice. There was no fanfare, no press release, no social media campaign. In fact, comparing the old and the new designs, you could be forgiven for wondering what’s changed!

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Keynote: more than just an alternative to PowerPoint

June 19th, 2015

Though I took some convincing, I’m a recent convert from PC to Apple Mac. The transition was surprisingly easy to make (switch out CTRL for CMD and you’ve basically got it), but I do confess I still use Microsoft for Mac software, including ­– but only when absolutely necessary – the love-it-or-hate-it program PowerPoint.

Those of you who have ever sat through any kind of formal presentation will be familiar with the term “death by PowerPoint” – the embarassing clipart, the slow agony as the presenter reads aloud bullet point after bullet point, the cringeworthiness of words unnecessarily whizzing and twirling across the screen.

 

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Why start-ups should not worry about getting the logo design right first time

June 12th, 2015

Every single one of the most successful brands in the world has a memorable logo – think of big names like McDonalds, Burger King, Coca Cola, and Apple just for starters.

Your company’s logo is the face of your business, the visual “hook” that helps customers to recognise you, recall what you do, and separate you from your competitors.

 

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Inn_v_tive c_mp

June 9th, 2015

The British media reported this week that the UK’s National Health Service (NHS) has seen a 40% drop in the number of new people coming forward to donate blood.

Blood donation in the UK is unpaid, so relies on volunteers who are willing to spare an hour of their time once every three months to give a pint of their finest red stuff. Donated blood is used to help accident victims, cancer patients, people with hereditary blood disorders such as sickle cell anemia, women having traumatic childbirths, and for crucial scientific research. In short, it saves lives, so a drop in donor numbers is very worrying as it could mean life or death for someone in need.

 

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Sky vs Skype logo

May 21st, 2015

In a controversial decision by the General Court of the European Union, Microsoft has been blocked from filing a trademark application for its video chat software Skype.

 

 

 

 

 

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Microsoft replaces Nokia Lumia logo

October 31st, 2014

In the late 90s and early 00s, Nokia was the ‘must-have’ mobile phone brand – who didn’t have a Nokia 3310? But, failing to keep pace with the rapidly evolving smartphone market, the cellphone arm of the Finnish comms company suffered and was sold to US tech giant Microsoft in 2014.

 

Though the Nokia logo has so far co-existed alongside Microsoft Mobile, the end is now nigh for Nokia-branded phones. Its flagship smartphone – originally branded as the Nokia Lumia Windows Smartphone, is now dropping the untrendy Nokia tag altogether.

Here’s the new Lumia branding: very definitely a Microsoft phone now, featuring the signature Microsoft flag. Interestingly, the brand name Lumia has also disappeared from the phone!

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Responsible advertising: should certain brands be banned from children?

October 22nd, 2014

 

Advertising in the world of sport is big business. Not only are there advertisements on and around the pitch or court, but almost every single athlete or sports personality also wears at least one sponsored brand on their clothing.

In British football (soccer), every team has a big corporate sponsor, ranging from telecommunications companies to financial institutions to airlines to high street brands. In short, almost any company that has enough cash to pay for the publicity can bid to feature on the front of a team’s kit.

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Pepsi's Logo Mishap

August 8th, 2014

In 2009, Pepsi spent a rumored one million dollars to revamp their logo design. The company was ridiculed in the mainstream media for the exuberant amount of money it spent and insult was added to injury when graphic design artist Lawrence Yang further ridiculed the design by creating a sketch of an obese “Pepsi Man,” highlighting the negative health effects of sugary soft drinks.

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